At it’s core None of this has to do with how the work looks or technically wether you are an employee - I’m not talking about the look of the work. The Beta designer – is the office drone, the dutiful foot soldier, the terminal “employee.” Alpha designers “eat what they kill.” Beta designers “eat what they are given.” This is an ESSENTIAL DISTINCTION – What’s this mean? The Alpha designer is RESPONSIBLE for the viability of their work. In the context of this argument Alpha can be broken into 2 basic categories. #graphicdesign #designadvice #graphicdesignerĪdvice if you’re a designer and you don’t want to spend your life as a cubicle drone. Analysis of our work reveals the shadow, it can bring to light the previously inaccessible and unknown components of our psyche. This is why a systematic analysis of our own work can be so powerful. Many forms of design and art are a visual representations of the shadow. The Shadow can be thought of as those aspects of our personality unknowable and inaccessible to ourselves. ![]() In short, the shadow is the unknown side of the self. ![]() The shadow is an unconscious aspect of the personality that the conscious ego does not identify in itself, the Shadow can be understood as the entirety of the unconscious It’s everything of which a person is not fully conscious. ![]() Carl Jung the Swiss psychologist who founded analytic psychology who’s work has been influential in psychiatry and in the study of religion, literature, and art developed the concept of The Shadow. It can show us things about ourselves that we weren’t aware of. The art we make can tell us a lot about ourselves. An important component of the creative process is research and analysis of our own work. It’s possible to research your own intuitive choices in order to learn more about your work and yourself.
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